In March 2007 having been motivated by the American Sikhs spirit and drive for increased awareness of the issues at hand. http://ethnicconfusionbritain.blogware.com/blog was launched with the following premise in mind.

(1)To Enhance the image & understanding of Sikhism throughout the UK through the internet, broadcasts on  radio and television and articles in UK dailies. 

(2) To chronicle the mistreatment of Sikhs post 9/11 and 7/7, with a look at Global incidents, however a focus on Britain.

(3) To Survey the surfers of the site and produce reports and data that will be available for reference and referral.

(4)Reporting on events and news concerning  Sikhs in  Britain.